The Rhetorical Analysis Of Water Is Life - 1123 Words

For this analysis I used a visual text, â€Å"Water is Life,† The organization of this commercial is known as KGHI, published by hungersavers Via Vimeo on April 16, 2013. This commercial starts out by showing the difference between middle-class kids’ morning and a poor Cambodian girl’s morning which included having breakfast and going to school. This leads us to the filling up of their water bottle; the middle-class boy is in the comforts of his home, receiving clean purified water, while on a split screen there is the little girl walking barefoot to the dirty river with a dirty water bottle, getting murky, brown, even little chunks of dirt in her water. The commercial takes us through scenes of their differences transporting to school. The†¦show more content†¦This could trigger children to want to donate or share the video help other children. The author does not provide the audience with hard evidence and reasonings. The goal for this video was more to feel the emotions, to find the evidence and facts in the video by analyzing what is happening during the advertisement as well as the little girls surroundings. It is not just her there, there are many others who are suffering just like her. This interests you to want to look more into what this organization is, where this is all taking place, what kind of people are in need of help, what percentage of children and elderly die there each year. You start having questions and look for the facts yourself. The authors relevant evidence for this commercial would have to be the people in the video. There is a diverse group of people there that need help, it’s not its not children but the parents of those children, the relatives of those children. The author uses the appeal to ethos to establish trust and convince the audience to take an action and hear them out. 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